Mitsubishi eK X (Cross) Foyetu by Tomohira Kodama

Mitsubishi eK X (Cross) Foyetu by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.

QullqiWillachiy· 2020

Mitsubishi eK X (Cross) Foyetu

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award Qullqi Premiu Winner in Willachiy Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Foyetu

Mitsubishi eK X nisqaqa huk foyetum, huk crossover kei carpaq ruwasqa. Kay foyetuqa carta rikuchin huk taksa modelo hina, SUV kaqniyoq, allin rikch'ayniyoq, pisi combustibleta upyaq. Kay layoutqa Cute Beast nisqa yuyaykunata qatin, chaymi carpa hawa ruwayninta ima pusarqan. Huk kallpayoq q'ellu hinaspa yana llimphikuna hukllataq qhawariypi qhawachikunanpaq churasqam. Sapanka funcionwan performance rikch'ay ima sut'i orden hina rikuchisqam. Kay foyetuqa ruwakurqan chay rantiqkunaman chayanapaq, pikunachus musuq imatapas munanku ruwayta.

The Recognition

About the A' Design Award Qullqi Premiu

Mitsubishi eK X (Cross) Foyetu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mitsubishi eK X (Cross) Foyetu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mitsubishi eK X (Cross) Foyetu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release