Wild Cook Advertising Willakuy P'anqa by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Willakuy P'anqa by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Willachiy Kamay Competition Category.

FierruWillachiy· 2020

Wild Cook Advertising Willakuy P'anqa

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award Fierru Premiu Winner in Willachiy Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Willakuy P'anqa

Willakuyqa aswan allin rakinmi huk rurasqata rikuchiypaq. Huk ruwasqata allinta rikuchiyta atinankupaq, ruwaqkunaqa ruwaymanta hatun imayninkunata hamut'anankun, chaymanta arte hina rikuchinanpaqqa aswan allin imayninkunaman yuyayninkuta churayta atipanankun. Kay rikuchisqa ruwayqa willakuy p'anqakunam huk rurasqapaq, chayqa imaymana qusni asnakunata qun llamp'u k'anchayninmanta pacha kawsaykunamanta mikhuykama, chaymi ruwaqkunaqa pacha kawsaykuna k'anchisqankuta hinaspa chaykunamanta lluqsiq qusnita rikuchiyta munakurqanku. Ruwaqkunapa munayninmi karqan paykunapa tapukuyninkuta kallpachananku willakuymanta.

The Recognition

About the A' Design Award Fierru Premiu

Wild Cook Advertising Willakuy P'anqa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Wild Cook Advertising Willakuy P'anqa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Wild Cook Advertising Willakuy P'anqa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad