Grundig Serenity Producător De Ceai by Mert Ali Bukulmez

Grundig Serenity Producător De Ceai by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design de Electrocasnice Competition Category.

ArgintElectrocasnic· 2020

Grundig Serenity Producător De Ceai

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award de Argint Winner in Electrocasnic Category

60,813

Verified Award Winner

Verify Award Status for #102932

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Producător De Ceai

Serenitatea este un producător de ceai contemporan care se concentrează pe experiența veselă a utilizatorului. Proiectul se concentrează în principal pe elemente estetice și experiența utilizatorului, deoarece scopul principal sugerează ca produsul să fie diferit de produsele existente. Dock-ul producătorului de ceai este mai mic decât corpul, care permite produsului să privească peste sol, care aduce o identitate unică. Corpul ușor curbat combinat cu suprafețe feliate susține, de asemenea, identitatea unică a produsului.

The Recognition

About the A' Design Award de Argint

Grundig Serenity Producător De Ceai a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Grundig Serenity Producător De Ceai să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Grundig Serenity Producător De Ceai este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019