Yongqing Fang Grand Theater Renovation Design Interior de Spațiu Expozițional by MAG studio

Yongqing Fang Grand Theater Renovation Design Interior de Spațiu Expozițional by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award de Aur in Design Interior Competition Category.

AurInterior· 2020

Yongqing Fang Grand Theater Renovation Design Interior de Spațiu Expozițional

by MAG studio

Client: MAG studio

A' Design Award de Aur Winner in Interior Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yongqing Fang Grand Theater Renovation Design Interior de Spațiu Expozițional

Renovarea Marelui Teatru Yongqing Fang este un proiect de design interior pentru un centru de expoziții și promovare a investițiilor din Guangzhou. Teatrul este un reper al zonei Yongqing Fang de pe strada Enning, o stradă veche renovată, cunoscută pentru brandurile sale consacrate și pentru turism. Designul pune în contrast elemente vechi și noi. Volume asemănătoare unor cutii organizează spațiul neregulat de 334 de metri pătrați. Parterul găzduiește expoziții de proiecte, în timp ce etajul superior este utilizat pentru negocieri. Materialele includ furnir de lemn, vopsea albă, panouri de aluminiu negru și plăci ceramice gri. Ușile din oțel mat și sticlă leagă interiorul de stradă.

The Recognition

About the A' Design Award de Aur

Yongqing Fang Grand Theater Renovation Design Interior de Spațiu Expozițional a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Yongqing Fang Grand Theater Renovation Design Interior de Spațiu Expozițional să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Yongqing Fang Grand Theater Renovation Design Interior de Spațiu Expozițional creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
Dimensions & Packaging: Area: 334 square meters.
Category: Exhibition
Tags: Renovation, old street, revitalize, exhibition, contrast
Production Technology: Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
Design Challenge: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
Research: Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
Inspiration: The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.
Project Duration: The project started in September 2019 and finished in November 2019 in Guangzhou.
Operation Flow: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
Team Members: Chief designer: Jan Mok
Designer: Eric Zhou
Image Credits: Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5