Pop Modern Design Zonă de Luat Masa Hi-Tech by Studio Tali Gotthilf

Pop Modern Design Zonă de Luat Masa Hi-Tech by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2021

Pop Modern Design Zonă de Luat Masa Hi-Tech

by Studio Tali Gotthilf

Client: Studio Tali Gotthilf

A' Design Award de Bronz Winner in Interior Category

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The Design

About Pop Modern Design Zonă de Luat Masa Hi-Tech

Această experiență culinară într-un mediu de lucru hi-tech din sudul Israelului oferă o evadare din cultura cotidiană de birou către o retragere relaxantă, fără a părăsi clădirea. Tema de design s-a inspirat din trei stiluri: Pop Art, Art Deco și Modern, combinate într-un singur mesaj vizual de recreere. Designul acestui spațiu reflectă valorile companiei: să îndrăznești și să visezi. Axa de mișcare de la intrare conduce vizitatorii într-un coridor lung de 40 de metri, definit prin pardoseală, tavan și corpuri de iluminat. Lumina naturală a fost o componentă esențială luată în considerare.

The Recognition

About the A' Design Award de Bronz

Pop Modern Design Zonă de Luat Masa Hi-Tech a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Pop Modern Design Zonă de Luat Masa Hi-Tech să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Pop Modern Design Zonă de Luat Masa Hi-Tech satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
Dimensions & Packaging: 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
Tags: A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
Production Technology: Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
Design Challenge: The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
Research: Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
Inspiration: The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
Project Duration: The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
Operation Flow: Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
Team Members: Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications
Image Credits: Photographer: Yanai Deitsch