Bronz Ambalaje · 2021
Yanjing White Beer Ambalaj pentru Bere
- A' Design Award de Bronz 2021 in Ambalaje
- CLIENT: Beijing Yanjing Brewery Co.,Ltd.
- Estimated Number of Design Views: 11,216
- Verification code B38B0A22A0 · Verify this award
Colors
About Yanjing White Beer Ambalaj pentru Bere
Textul Cărții: Yanjing White Beer este un design de ambalaj pentru bere îmbuteliată și la doză. Grafica îmbină referințe culturale chinezești și germane, culorile fiind inspirate dintr-un echipament de fotbal german, iar imaginile cu malț și hamei aduc un omagiu Germaniei, țara de origine a berii albe. Un panou de titlu în formă de scut evidențiază numele produsului și menține echilibrul layout-ului. Doza respectă dimensiunea unei palme medii pentru o prindere sigură, iar sticla conică poate fi ținută la orice înălțime. Sticla este realizată din sticlă reciclabilă, iar doza din aluminiu reciclabil.
About the A' Design Award de Bronz
Yanjing White Beer Ambalaj pentru Bere a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Yanjing White Beer Ambalaj pentru Bere să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Yanjing White Beer Ambalaj pentru Bere satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Press Kit
- Unique Properties
- Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
- Dimensions & Packaging
- 67.4*67.4*248mm, 54*54*170mm
- Tags
- White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
- Production Technology
- The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
- Design Challenge
- The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
- Research
- According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
- Inspiration
- The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
- Project Duration
- The project was started in Beijing in September, 2020 and put on sale in November, 2020.
- Operation Flow
- The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
