Obsessive Love Site-Ul Web Al Festivalului De Film by Min Huei Lu

Obsessive Love Site-Ul Web Al Festivalului De Film by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Web Competition Category.

BronzWeb· 2021

Obsessive Love Site-Ul Web Al Festivalului De Film

by Min Huei Lu

Client: Academy of Art University

A' Design Award de Bronz Winner in Web Category

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The Design

About Obsessive Love Site-Ul Web Al Festivalului De Film

Designerul a creat un proiect ipotetic de festival de film pentru a celebra filmele lui Alfred Hitchcock care au în mod inerent o obsesie predominantă pentru voyeurism. Designul urmează un fir în care personajele neîmplinite urmăresc victimele, dându-le un sentiment de proprietate, în cele din urmă, împuternicirea întunecată îl motivează pe voyeur să ucidă. Elementele vizuale, interfața cu utilizatorul și experiența utilizatorului sunt toate concepute dintr-o perspectivă voyeur. Ca voyeuri, publicul se simte cumva complice la evenimentele de pe ecran.

The Recognition

About the A' Design Award de Bronz

Obsessive Love Site-Ul Web Al Festivalului De Film a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Obsessive Love Site-Ul Web Al Festivalului De Film să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Obsessive Love Site-Ul Web Al Festivalului De Film satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu