Xishuang Linyu Centru de Marketing by Kelly Lin

Xishuang Linyu Centru de Marketing by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2023

Xishuang Linyu Centru de Marketing

by Kelly Lin

Client: Agile

A' Design Award de Argint Winner in Interior Category

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The Design

About Xishuang Linyu Centru de Marketing

Xishuang Linyu este un centru de marketing de 812 metri pătrați situat în Xishuangbanna, China. Interiorul îmbină arta contemporană cu cultura locală a poporului Dai. Paravane modelate după formele șerpuitoare ale pădurii tropicale divizează spațiul și ghidează privirea. Sunt utilizate împreună lămpi curbate cu ciucuri, ornamente florale din metal, covoare rotunde, perne cu motive Dai și scaune individuale cu construcție în sistem cep și scobitură. Motivele cu ramuri de cocotier, elefanți albi și păuni sunt inspirate din imagistica locală. Au fost adăugate zone dedicate culturii ceaiului și meșteșugurilor pentru a deschide amenajarea și pentru a onora tradițiile locale.

The Recognition

About the A' Design Award de Argint

Xishuang Linyu Centru de Marketing a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Xishuang Linyu Centru de Marketing să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Xishuang Linyu Centru de Marketing este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Dimensions & Packaging: Project Area: 812 square meters
Tags: Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center
Production Technology: The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Design Challenge: In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Research: The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Inspiration: How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Project Duration: The project is located in Xishuangbanna, China and completed in May 2022.
Operation Flow: The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Image Credits: Photographer MConcept