Qinshihuang Cpa Ambalaj pentru Bere by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Ambalaj pentru Bere by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2023

Qinshihuang Cpa Ambalaj pentru Bere

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Ambalaj pentru Bere

Text: Qinshihuang CPA este un design de ambalaj pentru o bere artizanală din categoria China Pale Ale. Forma sticlei și gâtul acesteia folosesc elemente tipice dinastiei Qin, iar forma evocă un pahar de jad cu motive de nori din perioadele Qin și Han. Un steag în jurul gâtului sticlei marchează produsul ca fiind un pionier al stilului China Pale Ale. Un caracter central în scriere sigilară, fontul unificat al dinastiei Qin, conferă un aspect tradițional și clasic. Designul este realizat sub forma unei sticle de sticlă de 315 ml și a unei cutii de aluminiu de 550 ml.

The Recognition

About the A' Design Award de Bronz

Qinshihuang Cpa Ambalaj pentru Bere a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Qinshihuang Cpa Ambalaj pentru Bere să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Qinshihuang Cpa Ambalaj pentru Bere satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao