It Is In Your Genes Identitate Dinamică by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identitate Dinamică by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2023

It Is In Your Genes Identitate Dinamică

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identitate Dinamică

Această identitate de marcă a fost creată pentru un serviciu de genotipare, prin care poate fi detectată predispoziția la posibile boli genetice. La fel ca structura ADN-ului, conceptul de design a fost construit pe un sistem de coduri, și anume coduri Morse special concepute reprezentând literele alfabetului. Orice cuvânt poate fi vizualizat astfel, transformând un logo static într-o identitate dinamică. Logo-ul, care este numele Clientului scris de coduri, ia forma structurii dublu elicoidale a ADN-ului. Așa se reflectă afacerea Clientului atât conceptual, cât și vizual în identitate.

The Recognition

About the A' Design Award de Bronz

It Is In Your Genes Identitate Dinamică a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca It Is In Your Genes Identitate Dinamică să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. It Is In Your Genes Identitate Dinamică satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon