Argint Educație · 2023
Ggaedok Branding pentru Materiale de Studiu Suplimentare
- A' Design Award de Argint 2023 in Educație
- CLIENT: Mirae-N
- Estimated Number of Design Views: 614,612
- Verification code 52293C1E33 · Verify this award
Colors
About Ggaedok Branding pentru Materiale de Studiu Suplimentare
Ggaedok este o identitate de brand pentru o serie de materiale suplimentare de studiu al limbii coreene. Numele Ggaedok este un acronim al expresiei coreene Ggaewooja Dokhaeryuk, care se referă la trezirea încrederii și a capacității de înțelegere a textului citit. Logo-ul combină numele cu ghilimele, alese deoarece forma lor seamănă cu consoanele și vocalele coreene. Folii colorate în culori Pantone selectate evidențiază părți ale ghilimelelor, iar acoperirea mată le sporește vizibilitatea. Personajele tipărite în caietul de vocabular și în caietul de înțelegere a lecturii stârnesc interesul elevilor.
About the A' Design Award de Argint
Ggaedok Branding pentru Materiale de Studiu Suplimentare a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Ggaedok Branding pentru Materiale de Studiu Suplimentare să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Ggaedok Branding pentru Materiale de Studiu Suplimentare este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.
Press Kit
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
