Sparrow Branding Identitate Corporativă by Hiroshi Kurisaki

Sparrow Branding Identitate Corporativă by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2023

Sparrow Branding Identitate Corporativă

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award de Bronz Winner in Grafică Category

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Colors

The Design

About Sparrow Branding Identitate Corporativă

Sparrow Branding este o identitate corporativă creată pentru o companie de producție publicitară cu sediul în Tokyo, fondată în 2020. Identitatea cuprinde logo-ul, elementele vizuale principale și papetăria. O vrabie, originea numelui companiei, este reprezentată alături de un pin, ca arbore simbol. Conceptul provine dintr-o poveste în care un pin protejează o vrabie de orice pericol. Crengi reale de pin, aranjate de un artist floral, și un model realist de vrabie au fost fotografiate în locul utilizării graficii pe calculator. Tonul vizual este puternic și serios, mai degrabă decât drăgălaș.

The Recognition

About the A' Design Award de Bronz

Sparrow Branding Identitate Corporativă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Sparrow Branding Identitate Corporativă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Sparrow Branding Identitate Corporativă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.