Endless Scenery Poster Urban by Leijing Zhou, Aoyi Shen and Aiwen Mai

Endless Scenery Poster Urban by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design Generativ Competition Category.

BronzDesign Generativ· 2023

Endless Scenery Poster Urban

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Client: Zhejiang University

A' Design Award de Bronz Winner in Design Generativ Category

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Verified Award Winner
Verify Award Status for #150390

View at A' Design Award Press Release Award Badge

Colors

The Design

About Endless Scenery Poster Urban

Peisaj Nesfârșit este o serie de postere urbane bazate pe cele zece peisaje ale Lacului de Vest din Hangzhou, China. Posterele înfățișează priveliști binecunoscute precum Trei Bazine Reflectând Luna și Curte Sinuoasă cu Lotuși Vara. Fiecare imagine combină pictura realizată cu inteligență artificială cu stilul clasic al acuarelei chinezești. Imaginile de bază au fost generate cu ajutorul unui instrument de pictură AI și apoi rafinate în software de editare a imaginilor. Tonurile de culoare diferite exprimă caracterul fiecărui peisaj. Posterele pot fi aplicate, de asemenea, pe timbre, publicații, materiale publicitare tipărite și ambalaje.

The Recognition

About the A' Design Award de Bronz

Endless Scenery Poster Urban a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Endless Scenery Poster Urban să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Endless Scenery Poster Urban satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Team Members: Leijing Zhou
Aoyi Shen
Aiwen Mai
Image Credits: Aoyi Shen
Aiwen Mai