Aur Târg Comercial · 2023
Elegance and Modernity Stand Expozițional
by Smart Design Expo - Joanna Dittmar
- A' Design Award de Aur 2023 in Târg Comercial
- CLIENT: Drutex
- Estimated Number of Design Views: 434,962
- Verification code 2573346C69 · Verify this award
Colors
About Elegance and Modernity Stand Expozițional
Eleganță și Modernitate este un stand expozițional creat pentru un târg comercial din Nürnberg. Standul măsoară 21,5 pe 11 metri, cu pereți înalți de 5 metri. Finisajele negre și din beton sunt combinate cu elemente vegetale și un iluminat atent pentru a prezenta produsele într-un cadru calm. Fațada este realizată din laminat, o instalație suspendată în formă de nor auriu este formată din gard metalic, iar unitățile de expunere sunt lăcuite în auriu. Toate componentele au fost produse intern de către tâmplari. Un ecran de 6 pe 3,5 metri prezintă un film pentru a atrage vizitatorii de la distanță.
About the A' Design Award de Aur
Elegance and Modernity Stand Expozițional a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Elegance and Modernity Stand Expozițional să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Elegance and Modernity Stand Expozițional creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.
Press Kit
- Unique Properties
- There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward. - Dimensions & Packaging
- SIZE: 21,5 x 11m
5m high walls
Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design. - Tags
- elegant, modern, minimalist,
- Production Technology
- The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.
Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.
Choosing the right lighting made it possible to showcase the products in their intended environments. - Design Challenge
- Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
- Research
- Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
- Inspiration
- Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail. - Project Duration
- Frontale 2022, Nuremberg
- Operation Flow
- the stand has a warm, sophisticated and light look
- Patents
- Smart Design Expo
- Image Credits
- Smart Design Expo
