The Wine Bag Ambalaj by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2024

The Wine Bag Ambalaj

by Antonia Skaraki

Client: The Wine Bag

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #152156

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Colors

The Design

About The Wine Bag Ambalaj

Creat exclusiv pentru Lidl, ca ediție limitată de Crăciun, AS a conceput ambalajul pentru vinul demisec în cutie de 1,5 litri, pentru clientul The Wine Barrel. Ambalajul a fost proiectat să semene cu o poșetă, cu adaosul de elemente aurii pentru a evoca o atmosferă festivă și a conferi un sentiment de lux. Încorporarea texturii de piele a înnobilat aspectul acestuia, conferindu-i un aspect realist și scump. Pentru a finaliza transformarea, a fost atașat un șnur roșu în calitate de curea, conferind autenticitate designului poșetei.

The Recognition

About the A' Design Award de Bronz

The Wine Bag Ambalaj a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca The Wine Bag Ambalaj să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. The Wine Bag Ambalaj satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas