Opera Identitate de Brand by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2024

Opera Identitate de Brand

by Antonia Skaraki

Client: Opera

A' Design Award de Bronz Winner in Ambalaje Category

15,863

Verified Award Winner

Verify Award Status for #152160

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Opera Identitate de Brand

Această legătură profundă între patiserie și muzică a inspirat Opera, identitatea de brand pentru o cofetărie unde aromele și melodiile se îmbină armonios. Fiecare delicatesă este creată pentru a forma o simfonie de note delicioase. Logo-ul reflectă tiparele ritmice ale notelor muzicale pe o portativă, urcând și coborând cu grație, invitându-te într-o călătorie melodică. Această transformare a gustului în sunet este accentuată și mai mult în cadrul ambalajului, cu culori care reflectă fluiditatea mișcărilor unui maestru.

The Recognition

About the A' Design Award de Bronz

Opera Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Opera Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Opera Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This deep connection between pastry and music created Operá, the brand identity for a confectionery shop where the harmony of flavours and melodies intertwine. Every delicacy is envisioned as a symphony of delectable notes. The logo mirrors the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey. The transformation of taste into sound is also prominent inside the box as the colour treatment mirrors the fluidity of a maestro's movements.
Dimensions & Packaging: Paper Box Width 160mm x Depth 160mm x Height 70mm Paper Box Width 240mm x Depth 240mm x Height 70mm Paper Box Width 280mm x Depth 320mm x Height 70mm Paper Box Width 320mm x Depth 320mm x Height 70mm Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags: Opera, Pastry, PastryShop, SweetTooth, PastryArt, GreekFood, BrandIdentity, PastryShopIdentity
Production Technology: The range of packages include boxes in several sizes.
Coffee cups, bags, napkins and more.
Design Challenge: To capture the essence of taste and the effect elaborate and intriguing pastry products have on the human psychic while designing something fresh and unexpected was the biggest challenge for this project which resulted into the joy of creating an exciting new brand identity.
Research: Cooking is perceived as a form of art. It requires passion, precision, and inspiration. The culinary arts are a complex mixture of balancing a variety of tastes and aromas, combined with beautiful presentation.
Inspiration: One can compare pastry to music. Like music pastry rises and lowers, has the power to elevate people’s spirits by providing satisfaction to their cravings and like music pastry accompanies a lot of festivities. Similar to the grandeur of opera music, pastry fills the world with richness and diversity, making it a bigger, fuller, and more pluralistic place.
Project Duration: The project started in March 2022 in Athens Greece and finished in May 2022 in Athens Greece.
Operation Flow: It is important for the customer of a pastry shop to feel that the delicacies around them are so exquisite that they can be compared to a art. When relating this brand to music, people feel they are close to something they love. To relate it to the opera music, adds an element of class.
Patents: Image No#1 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#2 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#3 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#4 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#5 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Team Members: Antonia Skaraki, Andreas Deskas, Alexandros Tsakiris
Image Credits: Image #1: Photographer Andreas Deskas, Opera, 2022.
Optional Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #2: Photographer Andreas Deskas, Opera, 2022. Optional Image #3: Photographer Andreas Deskas, Opera, 2022. Optional Image #4: Photographer Andreas Deskas, Opera, 2022.