Fier Târg Comercial · 2024
South China Book Festival Design de Expoziție
by Muchuan Xu, Junjie Li and Dongxi He
- A' Design Award de Fier 2024 in Târg Comercial
- CLIENT: The Guangzhou Academy of Fine Arts & Vantree Design
- Estimated Number of Design Views: 21,187
- Verification code 926164FBCA · Verify this award
Colors
About South China Book Festival Design de Expoziție
Festivalul Cărții din China de Sud este un design de expoziție creat pentru un eveniment cultural public desfășurat la Guangzhou. Zona expozițională acoperă 9.050 de metri pătrați și a fost construită în două zile. Structuri modulare reciclabile și echipamente digitale interactive combină scenele reale cu realitatea virtuală. Amenajarea spațială urmează ordinea celor trei intrări și cinci încăperi, inspirată din Sala Ancestrală a Clanului Chen. Șase zone tematice sunt identificate prin flori și culori diferite. Perspectivele deschise și culoarele accesibile leagă fiecare zonă într-un traseu de lectură continuu.
About the A' Design Award de Fier
South China Book Festival Design de Expoziție a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca South China Book Festival Design de Expoziție să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, South China Book Festival Design de Expoziție merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.
Press Kit
- Unique Properties
- Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
- Dimensions & Packaging
- The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
- Tags
- Study room in the Flower City, Pre-plan, Order experience
- Production Technology
- Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
- Design Challenge
- Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
- Research
- Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
- Inspiration
- The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
- Project Duration
- The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
- Operation Flow
- The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
- Image Credits
- Copyrights belong to Vantree Design, 2023.
