Yellow Crane Tower Ambalaj pentru Apă by Jin Zhang

Yellow Crane Tower Ambalaj pentru Apă by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2024

Yellow Crane Tower Ambalaj pentru Apă

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
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Colors

The Design

About Yellow Crane Tower Ambalaj pentru Apă

Aceasta este o apă de izvor naturală produsă de Turnul Cocorului Galben. Designerul utilizează metoda desenării caracterelor pentru a depăși granița dintre text și grafică, integrând cultura de 3500 de ani a orașului Wuhan în cele trei caractere ale Turnului Cocorului Galben, consolidând continuu marca și contextul urban. Inspirația pentru designul capacului provine din cocorul care poartă nemuritorii din legenda Norului Alb și Cocorului Galben, transmițând farmecul nemuritor al Turnului Cocorului Galben.

The Recognition

About the A' Design Award de Bronz

Yellow Crane Tower Ambalaj pentru Apă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Yellow Crane Tower Ambalaj pentru Apă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Yellow Crane Tower Ambalaj pentru Apă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.