Imoment Serie de Vinuri cu Alcool Scăzut by Hu Wan and Li Jianpeng

Imoment Serie de Vinuri cu Alcool Scăzut by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronz in Artă Culinară Competition Category.

BronzArtă Culinară· 2024

Imoment Serie de Vinuri cu Alcool Scăzut

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award de Bronz Winner in Artă Culinară Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Serie de Vinuri cu Alcool Scăzut

Consumatorii tineri tind să consume băuturi cu conținut scăzut de alcool pentru a obține o euforie ușoară care aduce relaxare, bucurie și momente de împărtășire cu ceilalți. Pentru a-i ajuta să experimenteze mai bine propriile momente atunci când deschid băuturile imoment, punctul important de vânzare al imoment este angajamentul său de a prezenta momente uimitoare, frumoase și de neuitat în seria cu conținut scăzut de alcool prin design care se remarcă față de multe produse similare de pe piață. Prin îmbinarea intoxicației vizuale și fiziologice, produsul oferă o experiență imersivă a unei ebrietăți ușoare.

The Recognition

About the A' Design Award de Bronz

Imoment Serie de Vinuri cu Alcool Scăzut a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Imoment Serie de Vinuri cu Alcool Scăzut să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Imoment Serie de Vinuri cu Alcool Scăzut satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng