Rozna Restaurant by Suliman Al Kindi is a highly esteemed winner of the very prestigious 2022 A' Design Award de Argint in Artă Culinară Competition Category.

ArgintArtă Culinară· 2022

Rozna Restaurant

by Suliman Al Kindi

Client: Rozna

A' Design Award de Argint Winner in Artă Culinară Category

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The Design

About Rozna Restaurant

Rozna este singurul restaurant rafinat din Oman, care este modelat ca un fort antic. Omanii sunt cunoscuți în ME pentru ospitalitatea lor și sunt mândri de istoria și moștenirea lor. Slujba de la Rozna reflectă din plin această tradiție. Femeile chelneri sunt îmbrăcate în costumul omanez din tunică lungă și pantaloni largi, iar bărbații în dishdasha, cu accesorii adecvate.

The Recognition

About the A' Design Award de Argint

Rozna Restaurant a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Rozna Restaurant să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Rozna Restaurant este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rozna is the only fine-dining Omani restaurant in Oman that is modelled like an ancient fort. Omanis are known across the ME for their hospitality and are proud of their history and heritage. The service in Rozna amply reflects this tradition. Women waiters are dressed in the Omani costume of long tunic and loose trousers, and men in dishdasha with appropriate headgears.
Dimensions & Packaging: Rozna was packaged in such a way to bring out Omani families to dine out. The forte of dine-out which was reserved mainly for younger group has evolved to include women of all age-group, thanks to Rozna. The private rooms, each of which caters to a group of up to ten guests, is always in demand and that proves the right market positioning.
Tags: Oman, Muscat, Rozna, Restaurant, Traditional, Food
Production Technology: The service and food menu was curated keeping in mind the variety of food resources available in Oman since olden times, and also the need for privacy that families seek when going out for dinner or lunch. Traditionally Omani families prefer to dine out in the privacy of a separate enclosure or room. Rozna perfectly caters to this aspect with its 30 private rooms.
Design Challenge: Oman’s own cuisine has depended on a variety of available local resources and was also influenced by many external factors, like trading influences. Rozna’s menu factors all of these, in curating a specially researched menu that is popular and palate-friendly
Research: Time-tested Omani dishes were tried at different traditional kitchens, before arriving at a specially curated menu for Rozna. The signature rice dish, for example, uses Omm Suleiman’s spices, which translates to Suleiman’s mother’s spices, which shows that time-tested secret recipes are used to bring the signature flavor and taste.
Inspiration: Oman is steeped in traditional values and is well- known for upholding the historical and traditional emblems and way of life. The promoters of Rozna wanted to provide mouth-watering authentic Omani food, in a bespoke ambience. The big chasm in the fine-dining segment for a country that is well-endowed with food resources and history of cuisine, prompted them to deliver Rozna to the people of Oman.
Project Duration: July 2018 in Muscat, Oman
Operation Flow: Rozna was conceived as an exclusive fine-dining restaurant that offers a culinary experience of authentic tastes of traditional Omani dishes. The owners placed their intuition in the right direction & their intuition proved them right. The specially curated menu has typical Omani delicacies like Harees (meat cooked with crushed boiled wheat and spices) and Omani shuwa (slow-cooked marinated mutton), among many others.
Team Members: Architect: Suliman Al Kindi
Creative Director: Shadi Al Hroub
Photographer: Imad Hasan
Image Credits: Photographer: Imad Hasan
Videographer: Omar Al Zadjali
Videographer: Osama Al Ghailani