Lighting Tunnel Funcție Principală: Stand de Expoziție by Nargiza Usmanova

Lighting Tunnel Funcție Principală: Stand de Expoziție by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fier in Târg Comercial Competition Category.

FierTârg Comercial· 2024

Lighting Tunnel Funcție Principală: Stand de Expoziție

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award de Fier Winner in Târg Comercial Category

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Colors

The Design

About Lighting Tunnel Funcție Principală: Stand de Expoziție

Text: Lighting Tunnel este un stand de expoziție conceput pentru compania de iluminat GVA Lighting. Pereții în zig-zag formează un tunel arhitectural, cu corpuri de iluminat instalate de-a lungul laturilor. O compoziție centrală de plante este pusă în valoare de iluminat LED flexibil, iar pereții albi înclinați sunt evidențiați de mai multe sisteme de iluminat. Structura este realizată din lemn și metal, cu panouri MDF, acoperire din vinil și pardoseală reflectorizantă. Standul are dimensiunile de 8500 pe 3500 pe 3000 de milimetri. Gama largă de culori produsă de corpurile de iluminat ajută standul să se remarce în cadrul expoziției.

The Recognition

About the A' Design Award de Fier

Lighting Tunnel Funcție Principală: Stand de Expoziție a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Lighting Tunnel Funcție Principală: Stand de Expoziție să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Lighting Tunnel Funcție Principală: Stand de Expoziție merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting