Catvas Tablă de Zgâriat pentru Pisici by Livelyhood Ltd.

Catvas Tablă de Zgâriat pentru Pisici by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fier in Îngrijire Animale Competition Category.

FierÎngrijire Animale· 2024

Catvas Tablă de Zgâriat pentru Pisici

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award de Fier Winner in Îngrijire Animale Category

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Verified Award Winner
Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Tablă de Zgâriat pentru Pisici

Catvas este un nou produs pentru animale de companie care transformă zgâriatul dintr-un comportament distructiv într-un proces creativ. Acesta oferă atât oamenilor, cât și pisicilor șansa de a co-crea împreună spațiile lor de locuit. Țesătura cu dublu strat concepută va prezenta treptat un efect unic asemănător picturii în timpul comportamentului de zgâriere al pisicilor. Panourile de zgâriat din material textil înlocuite nu mai sunt pur și simplu aruncate ca deșeuri, ci servesc ca o amintire pentru a înregistra și păstra urmele vieții pisicii într-un mod mai artistic.

The Recognition

About the A' Design Award de Fier

Catvas Tablă de Zgâriat pentru Pisici a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Catvas Tablă de Zgâriat pentru Pisici să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Catvas Tablă de Zgâriat pentru Pisici merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li