Whirlpool Protton Nxt Frigider cu trei uși de Whirlpool India Design Team

Lucrarea Whirlpool Protton Nxt Frigider cu trei uși de Whirlpool India Design Team este un câștigător de mare prestigiu al premiului 2026 A' Design Award de Argint în Categoria de Competiție Design de Electrocasnice.

ArgintElectrocasnic· 2026

Whirlpool Protton Nxt Frigider cu trei uși

de Whirlpool India Design Team

Client: Whirlpool Of India Limited

Câștigător al premiului A' Design Award de Argint în Categoria Electrocasnic

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Designul

Despre Whirlpool Protton Nxt Frigider cu trei uși

Protton Nxt este un frigider cu trei uși conceput pentru locuințele urbane din India. Cea de-a treia ușă adăpostește un sertar crisper de 34 de litri dedicat fructelor și legumelor, alimentele accesate cel mai des în bucătăriile indiene. Sertarul separat reduce pierderea de aer rece din compartimentul principal. Funcția Active Deo limitează amestecarea mirosurilor, iar funcția Freshpad îmbunătățește circulația aerului în sertarul pentru legume. Rafturile și șinele reglabile permit rearanjarea spațiului de depozitare pe măsură ce nevoile se schimbă. Frigiderul utilizează agent frigorific R600a, iar componentele nestructurale sunt fabricate din plastic reciclat.

Recunoașterea

Despre A' Design Award de Argint

Whirlpool Protton Nxt Frigider cu trei uși a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Whirlpool Protton Nxt Frigider cu trei uși să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Whirlpool Protton Nxt Frigider cu trei uși este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Whirlpool 3 Door Protton NXT is a novel approach in the saturated refrigeration market, distinguished by its unique format and contemporary design. Meticulously designed to cater to the evolving lifestyles of urban Indian consumers in Tier 1 and 2 cities, this innovative product seamlessly blends progressive aesthetics with enough expression to resonate with the Indian consumer sensibility. This bold design choice enhances the product's aesthetic appeal, making it a standout choice for the consumer.
Dimensiuni și Ambalare: Dimensions(whd)(in cm) : (56 x 175 x 52)
Weight: 64.7Kg
Capacity: 250L and 237L
Consumes Less Energy Than 1 LED Bulb
360 degree enhanced cooling with Fresh Flow
43% lesser cold air loss vs 2 Door top mount
No odor mixing with Active Deo
34L Vegetable Crisper to store fruits and vegetables
15 days of Freshness with Microblock technology
Etichete: Refrigeration, Whirlpool, Multidoor, India, Appliance, Top-mount, Refrigerator, MakeinIndia, Protton NXT
Tehnologie de Producție: The product retains Whirlpool's core cooling expertise in Freezer and Refrigerator cabinets. The dedicated Veg compartment in the form of a drawer cabinet is further empowered with the Active Deo feature reducing odor mixing and Freshpad which ensures better air circulation and thus keeping the food fresher for a long time. This product is going to be manufactured in Whirlpool's production facility made with a high focus on quality and safety, while ensuring that our plants comply with all environmental laws. The products are reengineered and upgraded as per the latest government approved energy ratings. This being a product catering to consumer segment conscious of electricity consumption, will be having competitive energy efficiency. Whirlpool has phased out Ozone Depleting Substances (ODS) and will be using a greener refrigerant R600a, a hydrocarbon with zero ODS and GWP of 8. Additionally, all the non-structural components are made with recycled plastic.
Provocare de Design: Having conducted research to innovate refrigerator features in India, we encountered a complex challenge deeply rooted in profound cultural and dietary diversity. The habits we analyzed revealed drastically varied storage needs. Diverse behavioral patterns had to be decoded to arrive at insights relevant to the entire spectrum. Crucially, the Indian consumer's reliance on fresh produce highlighted a strict requirement for an enlarged, dedicated vegetable zone with freshness prolonged. Ultimately, our greatest hurdle was having these localized insights synthesized into adaptable cooling and freshness features successfully tailored to the everyday rhythms of the diverse Indian kitchen.
Cercetare: To ensure the product's success, we conducted extensive consumer research which involved ethnographic research and subsequent heuristic evaluation. This allowed us to understand the consumer behavior pattern and identify key consumer needs specific to the target audience and translate them into innovative design solutions stepping up the freshness retention of food items. We have also identified and addressed several consumer concerns, specifically regarding cooling loss during frequent door openings. In the Indian market, the vegetable zone is the most frequently accessed part of the refrigerator. By providing a dedicated compartment for this section, we can effectively prevent air loss within the main refrigerator body.
Inspirație: Modern lifestyles and India's predominantly vegetarian population have led to a growing demand for refrigerators with ample storage space for fresh produce. Whirlpool Protton addresses this need by offering a unique three-door format with a dedicated compartment for fruits and vegetables.
Key consumer needs were identified and translated into innovative design solutions such as a large vegetable drawer and freshness features like Active Deo, Microblock and Freshpad. While Active Deo feature reduces food odor, Freshpad improves air circulation in the Vegetable compartment which helps in retaining the freshness of stored items.
Durata Proiectului: Project Duration: 18months
Location: Design: India Design Studio, Whirlpool India Head Office, Gurgaon
Development and Production: Whirlpool India Refrigeration Plant, Pune
Flux Operațional: Whirlpool Protton NXT Refrigerator takes care of the core consumer requirements. The space management of the shelves and the bins follows consumer storage pattern and needs. Additional rails allow users to adjust shelf positions based on their changing storage needs and usage patterns. A primary feature is the Crisper Drawer, a dedicated compartment for fruits and vegetables. Its smooth-glide design ensures easy, one-step access to all stored produce.
Brevete: Design IP Filed for External Aesthetics.
Design IP Filed for FreshPad.
Membrii Echipei: Chandradhar Singh Rathore, Ritesh Ramankutty
Credite Imagini: NA