All Mies Packaging Ambalaj pentru Ceasuri de Mână by Walmir Luz

All Mies Packaging Ambalaj pentru Ceasuri de Mână by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2019

All Mies Packaging Ambalaj pentru Ceasuri de Mână

by Walmir Luz

Client: All Mies

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #76499

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Colors

The Design

About All Mies Packaging Ambalaj pentru Ceasuri de Mână

All Mies este un design de ambalaj pentru ceasuri de mână. Cutia este construită dintr-o serie de straturi de carton, cu un decupaj pentru ceas în centru, acolo unde acesta este poziționat. O bandă subțire de cauciuc se sprijină în mici crestături și menține straturile unite. Un înveliș exterior încadrează structura centrală și este gravat cu identitatea de brand. Capacul poate fi glisat sau deschis dintr-o clapetă din spate. Când banda de cauciuc este îndepărtată, straturile se separă și dezvăluie ceasul. Forma stratificată este inspirată de modelele topografice folosite în realizarea machetelor.

The Recognition

About the A' Design Award de Bronz

All Mies Packaging Ambalaj pentru Ceasuri de Mână a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca All Mies Packaging Ambalaj pentru Ceasuri de Mână să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. All Mies Packaging Ambalaj pentru Ceasuri de Mână satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC