Sheikh El Burger Logo-Ul De Marcă by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronz in Publicitate Competition Category.

BronzPublicitate· 2019

Sheikh El Burger Logo-Ul De Marcă

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award de Bronz Winner in Publicitate Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Logo-Ul De Marcă

În cultura arabă, cuvântul „șeic” descrie cel mai înalt rang pe care îl poate obține pentru recunoștința, corectitudinea, smerenia și conducerea lor pozitivă. Așa am poziționat brandul nostru: argoul cu care ne-am putea referi ținta și spune literalmente în comunicarea lor de zi cu zi. Argou care se traduce prin calitate, patrimoniu și leadership de piață.

The Recognition

About the A' Design Award de Bronz

Sheikh El Burger Logo-Ul De Marcă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Sheikh El Burger Logo-Ul De Marcă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Sheikh El Burger Logo-Ul De Marcă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.