Spatial Illusion Выставочный Дизайн by Viktor Bilak

Spatial Illusion Выставочный Дизайн by Viktor Bilak is a highly esteemed winner of the very prestigious 2020 Железная премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

ЖелезнаяИнтерьер· 2020

Spatial Illusion Выставочный Дизайн

by Viktor Bilak

Client: Design-Bureau EXPOLEVEL

Железная премия A' Design Award Winner in Интерьер Category

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Colors

The Design

About Spatial Illusion Выставочный Дизайн

Архитектурной задачей выставочного стенда было создание видимого пространства с элементами презентации продукции компании в виде обоев. Для организации пространства использовались асимметричные смещенные арки. Две группы арок создают иллюзию открытых ворот, увеличивая внутреннее пространство стенда.

The Recognition

About the Железная премия A' Design Award

Spatial Illusion Выставочный Дизайн — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Spatial Illusion Выставочный Дизайн станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Spatial Illusion Выставочный Дизайн заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main architectural task was to create the space of the exhibition stand, which maximally viewed from all sides. This is due to the presentation of the main products of the exhibitor - wallpaper. The basis of the aesthetic concept of the stand was the idea of open gates. The space was organized by arches. If you come to the main entrance of the stand, the group of arches looks flat in perspective. If you go through arches inside the exhibition stand, the group of arches unfolds, three dimensions and rhythm appear.
Dimensions & Packaging: The ehxibition stand is 13000 mm x 10000 mm x 4000 mm.
Tags: spatial illusion, asymmetric arches with the displacement in space, exhibition stand, Slovyanski Wallpaper, linear and reverse perspective
Production Technology: The walls of the stand produced from plywood. The beams made from plywood and painted in white color. The arches made from plywood and decorated by wallpaper and wood panels with logos.
Design Challenge: The hardest part of design activity was to project the asymmetric arches considering linear and reverse perspectives for illusion of depth of the stand.
Research: The main architectural task was to create the viewed space for the exhibition stand. The illusion of space used for this goal. The illusion modeled by creating asymmetric arches with the displacement in space. From one point of spatial view, the group of arches looks flat, from another point they have three dimentions.
Inspiration: The inspiration for this project start from the idea of perception of space in special conditions. The main question was how to see three different figures from one point of spatial view as one shape? For this project in 3D program this object was modeled end this point was finded. It was about one meter from the left corner of the stand, high 1700 mm.
Project Duration: The project started in Septemer 2019 in Moscow, Russia and finished in December 2019 in Moscow, and was exhibited in Trade Fair Heimtextil 2020 in Frankfurt Am Main, Germany.
Operation Flow: This project is the exhibition stand for client Slovyanski Wallpaper. The main task of the stand during the Trade Fair to present the product of the company. For this aim in space of the stand created special interior elements such as arches, walls, panels with collections of wallpaper.
Patents: Copyrihts belong to Viktor Bilak, 2020.
Team Members: Designer: Viktor Bilak
Architect: Borut Kosir
Image Credits: Image #1: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #2: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #3: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #4: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #5: Photographer Viktor Bilak, Spatial Illusion, 2020.