Portugal Vineyards Торговая Площадь by Ricardo Porto Ferreira

Portugal Vineyards Торговая Площадь by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 Золотая премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

ЗолотаяИнтерьер· 2020

Portugal Vineyards Торговая Площадь

by Ricardo Porto Ferreira

Client: Porto Architects

Золотая премия A' Design Award Winner in Интерьер Category

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Verified Award Winner
Verify Award Status for #103170

Смотреть портфолио View at A' Design Award Press Release Award Badge

Colors

The Design

About Portugal Vineyards Торговая Площадь

Концептуальный магазин Portugal Vineyards - это первый физический магазин винной онлайн-компании. Расположенный рядом со штаб-квартирой компании, выходящий на улицу и занимающий 90м2, магазин представляет собой открытую планировку, лишенную перегородок. Интерьер представляет собой ослепительно белое и минималистичное пространство с круговой циркуляцией - белый холст, на котором португальское вино сияет и демонстрируется. Полки вырезаны в стенах по отношению к винным террасам, что обеспечивает полное погружение в розничную торговлю без прилавка.

The Recognition

About the Золотая премия A' Design Award

Portugal Vineyards Торговая Площадь — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Portugal Vineyards Торговая Площадь станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Portugal Vineyards Торговая Площадь вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensions & Packaging: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Production Technology: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Challenge: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Research: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiration: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Project Duration: The project duration was from April to September 2019.
Operation Flow: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patents: Copyrights belong to Porto Architects, 2019
Team Members: Ricardo Porto Ferreira
Image Credits: #1: Photographer Ivo Tavares Studio