Sister's Ice Cream Мороженое by Azadeh Gholizadeh

Sister's Ice Cream Мороженое by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 Золотая премия A' Design Award in Дизайн упаковки Competition Category.

ЗолотаяУпаковка· 2020

Sister's Ice Cream Мороженое

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

Золотая премия A' Design Award Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #104285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream Мороженое

Эта упаковка разработана для компании Sisters Ice Cream. Команда дизайнеров попыталась использовать трех дам, которые напоминают производителей этого продукта, в форме счастливых цветов, которые исходят от вкуса каждого мороженого. В каждом варианте дизайна форма мороженого используется в качестве волос персонажа, что представляет собой интересный и новый образ упаковки мороженого. Этот дизайн в его новой форме привлек много внимания конкурентов и имел высокие продажи. Дизайн пытается создать оригинальную и креативную упаковку.

The Recognition

About the Золотая премия A' Design Award

Sister's Ice Cream Мороженое — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Sister's Ice Cream Мороженое станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Sister's Ice Cream Мороженое вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018