Yongqing Fang Grand Theater Renovation Дизайн интерьера выставочного пространства by MAG studio

Yongqing Fang Grand Theater Renovation Дизайн интерьера выставочного пространства by MAG studio is a highly esteemed winner of the very prestigious 2020 Золотая премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

ЗолотаяИнтерьер· 2020

Yongqing Fang Grand Theater Renovation Дизайн интерьера выставочного пространства

by MAG studio

Client: MAG studio

Золотая премия A' Design Award Winner in Интерьер Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yongqing Fang Grand Theater Renovation Дизайн интерьера выставочного пространства

Реконструкция Большого театра «Юнцин Фан» — это дизайн интерьера выставочного центра и центра привлечения инвестиций в Гуанчжоу. Театр является достопримечательностью квартала Юнцин Фан на улице Эньнин — реконструированной старинной улице, известной историческими торговыми марками и туризмом. В основе проекта — контраст старых и новых элементов. Объёмы, напоминающие коробки, организуют неправильное по форме пространство площадью 334 квадратных метра. На первом этаже размещены экспозиции проектов, а верхний этаж используется для проведения переговоров. В отделке применены древесный шпон, белая краска, чёрные алюминиевые панели и серая плитка. Двери из матовой стали и стекла связывают интерьер с улицей.

The Recognition

About the Золотая премия A' Design Award

Yongqing Fang Grand Theater Renovation Дизайн интерьера выставочного пространства — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Yongqing Fang Grand Theater Renovation Дизайн интерьера выставочного пространства станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Yongqing Fang Grand Theater Renovation Дизайн интерьера выставочного пространства вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
Dimensions & Packaging: Area: 334 square meters.
Category: Exhibition
Tags: Renovation, old street, revitalize, exhibition, contrast
Production Technology: Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
Design Challenge: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
Research: Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
Inspiration: The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.
Project Duration: The project started in September 2019 and finished in November 2019 in Guangzhou.
Operation Flow: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
Team Members: Chief designer: Jan Mok
Designer: Eric Zhou
Image Credits: Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5