LiNing 8th Gen Флагманский магазин by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.
СеребрянаяИнтерьер· 2021
LiNing 8th Gen Флагманский магазин
by Yingtao Xu
Client: Li Ning (China) Sports Goods Co., Ltd.
Серебряная премия A' Design Award Winner in Интерьер Category
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The Design
About LiNing 8th Gen Флагманский магазин
LiNing 8th Gen — флагманский магазин спортивного бренда общей площадью 2049 квадратных метров. В основу дизайна легли образы беговых дорожек и баскетбольных площадок. В зоне входа представлена продукция для бега, подсвеченная лентами с меняющимся цветом, которые мерцают в заданном ритме. Расположенный в центре светодиодный экран напоминает табло над баскетбольными площадками и обрамляет экспозицию баскетбольных товаров. Внутренние поверхности выполнены из простого цемента, а стеллажи — из металла и нержавеющей стали с отделкой под текстуру углеродного волокна. Стеллажи можно разобрать и отправить на переработку, что сокращает количество отходов. Товары сгруппированы по чётко обозначенным тематическим зонам.
The Recognition
About the Серебряная премия A' Design Award
LiNing 8th Gen Флагманский магазин — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что LiNing 8th Gen Флагманский магазин станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. LiNing 8th Gen Флагманский магазин — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Dimensions & Packaging
- The store's area is 2049 sqm.
- Tags
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- Production Technology
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Design Challenge
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Research
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Inspiration
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Project Duration
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Operation Flow
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Team Members
- Designer: Xu Yingtao
Designer: Yu Danfeng - Image Credits
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
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