United Cinemas Parcocity Urasoe Кинокомплекс by Shuwa Tei and Kunihisa Akiyama

United Cinemas Parcocity Urasoe Кинокомплекс by Shuwa Tei and Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

СеребрянаяИнтерьер· 2021

United Cinemas Parcocity Urasoe Кинокомплекс

by Shuwa Tei and Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

Серебряная премия A' Design Award Winner in Интерьер Category

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The Design

About United Cinemas Parcocity Urasoe Кинокомплекс

Огромный экран, аттракционный экран с подвижными креслами и эффектами воды и воздуха, трёхсторонний экран и восемь обычных кинозалов. Эти специальные кинозалы предлагают очень передовой и футуристический опыт просмотра фильмов. Дизайн пространства создаёт образ будущего, отличающий его от многих современных интерьерных решений, использующих органические материалы в наши дни. В белом пространстве, где изогнутые стены украшены синими светодиодными линиями и мониторами, можно ощутить космический корабль и архитектуру недалёкого будущего. Дизайн поднимает ожидания от просмотра кинопроизведения на высокий уровень.

The Recognition

About the Серебряная премия A' Design Award

United Cinemas Parcocity Urasoe Кинокомплекс — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что United Cinemas Parcocity Urasoe Кинокомплекс станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. United Cinemas Parcocity Urasoe Кинокомплекс — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movie theater is the flagship of our movie theater chain, which has 3 types of special movie format theaters, Imax, 4dx, and ScreenX, and 8 ordinary movie theaters. The size of the Imax is one of the largest in western Japan.
Dimensions & Packaging: 12screens, 5,481sqm, total capacity 1655 seats. One Imax theater one 4dx theater one ScreenX theater and 8 regular theater. One back stage dressing room, projection room and back room for staff. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is Takenaka Corporation, a major general contractor. They got ISO certification ISO9001.
Tags: Cinema, Cinema Complex, Movie Theater, Near Future, Curve, Zigzag, Led line lighting, Imax,4dx,ScreenX,
Production Technology: Imax laser system, 4dx system, ScreenX system, Full Automation projection system, Digital signage system, Bems Gem2, Led line multi-colored lighting system, Sony Theater management system.
Design Challenge: With advanced acoustic design, such as the structure that supports the vast space of Japan's largest Imax theater, and the thickness of the floor slab is more than three times the normal thickness in order to eliminate the vibration generated by Imax and 4dx. Structural calculation has been performed. Many times the painter repainted and putty to finish the curve in the lobby beautifully. The straightness of the Led indirect lighting requires a higher level of putty and paint than before.
Research: The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is the anchor and symbol of this huge commercial complex, opening up the cinema main facade and welcoming guests with a design that clearly has a futuristic feel that is different from other tenants.
Inspiration: This movie theater is located in Urasoe City, Okinawa Prefecture, Japan. Okinawa has experience of war, it is the only prefecture take place the battle in Japan. Team members want people lives here overcome the memories with futuristic design by using Line motif. Also the lines imply history, the past and future is continuous and direction to the hopeful future. In recent years, many commercial designs, including entertainment, have come together with organic materials and simple spatial expressions. We once again thought about redesigning it with the theme of futuristic design.
Project Duration: This project started in 2016 and opening in 2019, located in Urasoe-city Okinawa Japan. Okinawa has a population of 1,457 million, which is unusual for Japan's prefecture, to grow in population and the younger generation. This movie theater opened with one of the largest shopping center in the prefecture. The surrounding area is a promising area where yacht harbors and resort hotel developments are being carried out and housing development is planned on the coastline in the future.
Operation Flow: We have introduced three latest movie formats so that many customers visiting Okinawa's largest commercial facilities can experience various movies. We have created the largest, most advanced, and best facilities so that they can be used not only by people in Okinawa but also by travelers from afar.
Team Members: Chief Interior Designer:Shuwa Tei,
Interior Designer:Kei Sagara,
Graphic Designer:Rei Ishii,
Archtectect:Hironobu Imamura,
Mechanical and Electric:Nao Uda
Lighting Chief Designer:Shinji Yamaguchi,
Lighting Designer:Yayoi Aota,
Director: Kunihisa Akiyama,
Project Manager:Takahiro Suefuji,
Image Credits: Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,