Light Коллекция Женской Одежды Jessture — Jessica Zhengjia Hu

Работа Light Коллекция Женской Одежды Jessture дизайнера Jessica Zhengjia Hu является высоко ценимым лауреатом престижной премии 2021 Железная премия A' Design Award в конкурсной категории Дизайн моды, одежды и швейных изделий.

ЖелезнаяМода· 2021

Light Коллекция Женской Одежды Jessture

Автор: Jessica Zhengjia Hu

Клиент: Jessture, LLC

Лауреат премии Железная премия A' Design Award в категории Мода

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Подтверждённый лауреат

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Цвета

Дизайн

О дизайне Light Коллекция Женской Одежды Jessture

Эта коллекция трансформирует представление о Свете как в физическом, так и в психологическом аспектах. Качество яркости подчеркивается путем манипулирования контрастом различных малонасыщенных тонов и цветов. Легкие ткани используются для обеспечения нежных и комфортных ощущений. Креативные конструкции и съемные карманы, лацканы и корсет на бретельках позволяют разнообразить образы. Одежда может отражать взаимодействие между психологическими эмоциями владельца и его физической средой. Цель состоит в том, чтобы побудить владельцев бесстрашно выражать свою эстетику и стиль.

Признание

О награде Железная премия A' Design Award

Light Коллекция Женской Одежды Jessture — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Light Коллекция Женской Одежды Jessture станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Light Коллекция Женской Одежды Jessture заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: The collection shows emotional changes by shifting colors from dark neutral tones to slightly brighter and lighter colors. All colors are in low saturation with little greyish tone to indicate the inevitable pressure, darkness and difficult moments in our life. Then as the light moves on, it gradually shows the colors of natural environment such as the ground and the sky. In addition to the meaning of brightness in visual sight, light can also refer to the weight. In this case, it eliminates our pressure and depression psychologically. In order to express these qualities, light fabrics are selected as major materials. Detachable details, such as removable suspender lapels, detachable pockets and asymmetric strapped corset are designed are designed to attract interests and increase diversity in dressing looks. All these flexible details can be removed or attached to different outfits, giving more space and freedom to the wearer’s preferences and personal styles.
Размеры и упаковка: All garments are made in size M.
Теги: fashion, womenswear, outfits, fashion design
Технология производства: In this collection, different low saturated colors are used to create a gloomy psychological environment. Then I manipulate tones with different brightness and contrast to emphasize the layers of shades and shadows, so they can improve the three-dimensional effect on the garments. The collection use mainly light fabrics such as cotton, polyester and Jacquard, to provide gentle and comfortable feelings for the wearers. Combinations of creative structures and detachable details generate more possibilities for the looks. In this way, the garments may become mirrors reflecting interactions between wearer’s psychological emotions and the physical environment. I hope the wearers feel free to express and define their own styles with more satisfaction.
Дизайнерская задача: Color selection is very crucial to this collection. In order to see the light, we need to put ourselves in the darkness first. In this project, the brightness of the looks does not come directly from using bright colors. Instead, the brightness and lights are contrasted by the shades and tones. Low saturated colors are carefully selected within ranges of neutral, earth tones. Shades of blue are then blended into the earth tones, because blue is a cool tone which usually associates with something “light”, for example the air and the sky. In addition, blue also help cooling down emotions. It sets our mind free from anger, anxiety and stress. Making balance between the brightness and contrast are important as well. Otherwise the whole collection will be either too dull or too faded. Designing appealing garment details is another big challenge. Detachable lapels, pockets and corset increase three-dimensional effect of the garments. They make the looks more variable. These details are the highlights of the collection which give the wearers more space to show their creativities and their unique preferences.
Исследование: In order to interpret the idea of light, I checked the dictionary to find out as many definitions of the word as possible. According to the dictionary, light as a noun is the natural agent that stimulates sight and makes things visible, that is a source of illumination. It can also mean enlightenment, the understanding of a problem or mystery. Sometimes it means having a considerable or sufficient amount of natural light, not dark. Regarding to the weight, it means easy to lift. And it also means gentle or delicate. Emotionally it means cheerful, and free from worry or unhappiness. However, regardless of so many definitions of “light”, all these meanings have positive feelings and perspectives. So in conclusion, the major idea is that we should keep faith, never lose hope and have the confidence to express ourselves fearlessly.
Вдохновение: The artist San Solo has a song called “Light”. There is a sentence in the lyrics, “Even if it makes me blind, I just wanna see the light.” My inspiration is not the exact lyrics or the word “light”, but the desire and determination of chasing light. There could be countless unknown difficulties, pressures and depression in our life. We may be stuck somewhere, getting lost, and suffering in the darkness. But when we look up to the sky, we will find the shining stars as our guides. The darker the environment is, the brighter the light shines.
Продолжительность проекта: The project started in May 2018 and completed in August 2018 in Shenzhen China, and was exhibited in a collaborated runway show with Oxford Fashion Studio during the New York Fashion Week in September 2018.
Рабочий процесс: No rule should be applied on the way of dressing. The lookbook pictures display only some possible matching ways for the garments. These are just suggestions, not rules. As designer, my goal is to create possibilities and choices instead of rules and guidelines. Therefore I would prefer seeing our customers find their own way to match and dress these garments. Have fun and play with the layers, structures, and detachable details. The best way to find one’s own fashion style is to follow the heart and express the true self.
Авторы изображений: Image #1: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #2: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #3: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #4: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Image #5: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Video Credits: Photographer Thirteen Studio, Model Katy from N10 Models, 2018