Beijing Winter Olympics Flagship Store Дизайн коммерческого интерьера by Xiaolu Zhang

Beijing Winter Olympics Flagship Store Дизайн коммерческого интерьера by Xiaolu Zhang is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

СеребрянаяИнтерьер· 2021

Beijing Winter Olympics Flagship Store Дизайн коммерческого интерьера

by Xiaolu Zhang

Серебряная премия A' Design Award Winner in Интерьер Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Beijing Winter Olympics Flagship Store Дизайн коммерческого интерьера

Флагманский магазин зимней Олимпиады в Пекине — это проект коммерческого интерьера, созданный для первого в мире флагманского магазина зимних Олимпийских игр 2022 года. Пространство площадью 800 квадратных метров в Пекине объединяет розничную торговлю с медиазоной, предназначенной для презентаций продукции и информирования общественности. Инсталляционное искусство при входе повышает визуальную узнаваемость. Трибуна и связанные с ней формы выполнены из белого матового акрила, нарезанного пластинами толщиной три сантиметра с отполированными углами. Установленная за акрилом подсветка с изменяющимся цветом создаёт иммерсивную атмосферу льда и снега.

The Recognition

About the Серебряная премия A' Design Award

Beijing Winter Olympics Flagship Store Дизайн коммерческого интерьера — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Beijing Winter Olympics Flagship Store Дизайн коммерческого интерьера станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Beijing Winter Olympics Flagship Store Дизайн коммерческого интерьера — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Dimensions & Packaging: 800 square meters
Tags: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Production Technology: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Design Challenge: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Research: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspiration: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Project Duration: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Operation Flow: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Team Members: Zhangxiaolu
Huangzhihong