Cidih Фирменный стиль бренда by Peng Wang is a highly esteemed winner of the very prestigious 2023 Железная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
ЖелезнаяГрафика· 2023
Cidih Фирменный стиль бренда
by Peng Wang
Железная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #142225The Design
About Cidih Фирменный стиль бренда
Cidih — это фирменный стиль, разработанный для образовательной и научно-исследовательской базы в Милане (Италия), созданной совместно Университетом Цинхуа и Миланским политехническим университетом. Буквы C и D образуют друг для друга позитивную и негативную формы, символизируя единство теории и практики, а также открытость международной платформы. Полукруг в центре напоминает восходящее солнце. Буква H обозначает hub (центр), а её негативное пространство хранит силуэт названия. Фирменный стиль применяется в печатных материалах, цифровых информационных панелях, на веб-сайтах, экранах, раскроенных листах и акриле.
The Recognition
About the Железная премия A' Design Award
Cidih Фирменный стиль бренда — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Cidih Фирменный стиль бренда станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Cidih Фирменный стиль бренда заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
- Dimensions & Packaging
- This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
- Tags
- Brand Identity, Logo, VI
- Production Technology
- C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
- Design Challenge
- CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
- Research
- Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
- Inspiration
- There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
- Project Duration
- The project was started in November, 2020 and put into operation in May, 2021.
- Operation Flow
- A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
- Team Members
- Peng Wang
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