Spectrum Иллюстрация by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2023
Spectrum Иллюстрация
Client: Arata Yokoyama
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #144936The Design
About Spectrum Иллюстрация
«Spectrum» — цифровая иллюстрация, изображающая японскую уличную моду в стилистике японского аниме. Работа сознательно отходит от фотореализма и использует насыщенные цвета в плоскостной манере, которая при этом воспринимается оптически естественно. Фон передаёт неоновые огни Токио: формы смело упрощены ради чёткого, плоского и светящегося эффекта. Элементы западного графического дизайна сочетаются с японской иллюстрацией персонажей. Работа «Spectrum» выполнена в Adobe Photoshop CC. Замысел состоит в том, чтобы сделать этот стиль понятным для зрителей как в Японии, так и за её пределами.
The Recognition
About the Бронзовая премия A' Design Award
Spectrum Иллюстрация — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Spectrum Иллюстрация станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Spectrum Иллюстрация прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work depicts Japanese street fashion in the style of Japanese anime.
Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.
The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression. - Dimensions & Packaging
- 8000 x 5678 pixel, 400dpi, RGB
- Tags
- street fashion, anime, character design, japanese illustration, vivid color
- Production Technology
- Drawing with Adobe Photoshop CC
- Design Challenge
- In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.
I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way. - Research
- A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.
Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters. - Inspiration
- Today, fashion based on techwear and designs using vivid colors are global trends.
Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.
I analyzed the coincidences and differences between them and aimed to visualize them.
Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.
This in-between state is the expression I pursued. - Project Duration
- This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
- Operation Flow
- Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.
Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.
And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand. - Image Credits
- #1: Illustrator NaBaBa, Private Work, 2020.
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