Relax in Caesar Дизайн интерьера выставочного зала by Wei-Cheng Chen

Relax in Caesar Дизайн интерьера выставочного зала by Wei-Cheng Chen is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

БронзоваяИнтерьер· 2023

Relax in Caesar Дизайн интерьера выставочного зала

by Wei-Cheng Chen

Client: Makoto Interior Design Co.,Ltd.

Бронзовая премия A' Design Award Winner in Интерьер Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Relax in Caesar Дизайн интерьера выставочного зала

«Relax in Caesar» — это интерьер выставочного зала, разработанный для демонстрации сантехнического оборудования. Пространство площадью 231,4 квадратных метра расположено на двух этажах: на первом этаже находятся выставочная зона и переговорная комната, а на втором — зона приватного показа. Каждая выставочная платформа организована как небольшой остров, а пол извивается между платформами подобно реке. Потолок символизирует небо, а наклонная решётка изображает льющийся солнечный свет. Все выставочные конструкции имеют эргономичную высоту, что позволяет посетителям опробовать каждый продукт. Среди используемых материалов — архитектурный бетон, камень, гранит и износостойкая напольная краска.

The Recognition

About the Бронзовая премия A' Design Award

Relax in Caesar Дизайн интерьера выставочного зала — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Relax in Caesar Дизайн интерьера выставочного зала станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Relax in Caesar Дизайн интерьера выставочного зала прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibits in the middle of the space are like small islands, and the floor is like a river. Meanwhile, the ceiling also represents the sky, and the ceiling grille symbolizes the sunlight pouring out, which is deliberately presented in an oblique direction. As for the facade behind the counter, it extends the sunlight from the ceiling. The space presents the image of both clouds and light, eliminating the boundary between indoors and outdoors. Even inside the room, people can feel the openness and the rhythm of the water flow.
Dimensions & Packaging: The area to be decorated is 231.4 square meters and consists of two floors. The first floor is an exhibition area and meeting room, while the second floor is a showroom. The conference room on the first floor serves builders for discussions and purchases. The green area outside the conference room also has small tables for general guests to consult. In addition, the second floor has a private display area where guests can experience the products.
Tags: Bright, rhythmic, elegant, flowing, rivers, baths, kitchenware.
Production Technology: Building materials: architectural concrete, paint, thin plate, stone, system panel, iron parts, Benjamin Moore wear-resistant paint, granite. Although the price of Benjamin Moore wear-resistant paint for flooring is relatively expensive, it features a heat repair function. It can be restored to its original look by rubbing a rag or heating it with a hair dryer, so it is much more scratch-resistant than other paints and is a material often used in exhibition spaces.
Design Challenge: Due to the high height of the exhibition space, the design team plans the route for visitors while trying not to break the original advantages of the space. Moreover, numerous water pipes are needed in the display area of the rosette, and the circle must be waterproof and able to be tested by visitors, which is difficult to construct mechanically.
Research: The counter that people will see upon entering is made of architectural concrete and embedded with Caesar logo, giving people a sense of reliability. The exhibition space is inspired by the small islands in the river. The design team takes each display area as a small stage for bathroom equipment. At the same time, they deliberately plan the area like a river winding through it to present a sense of water flow and echo the design of the sky on the ceiling. Even though each display area in the center of the exhibition hall has different heights, all of them are ergonomic and truly meet the needs of an experience hall.
Inspiration: As a venue for the exhibition of bathroom equipment, the design team takes the concept of water as an extension to create a sense of rhythm and to symbolize the flow of money. In addition, the client requested that the space be designed as an experience hall, hoping that each item on display can be used by the customer, rather than just being an ornament. Therefore, even though each space has a different height, it is still ergonomic and will not ignore the customer experience for the sake of shape.
Project Duration: The project finished in March 2022 in Taiwan.
Operation Flow: The client's exhibition space was a simple tin house, but after the renovation, it has become the brand flagship store in Tainan. In this way, the client brand image and visibility will be enhanced, and the brand's spiritual value will be lightened. Further, customers who want to experience Caesar products will be more willing to visit this space. For visitors, the space is like an upscale experiential space, and even if they just go in for a little stroll, the experience is very comfortable.
Image Credits: Makoto Interior Design Co.,Ltd.