Blooming Flowers Seeking Подарочный набор косметики by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 Серебряная премия A' Design Award in Дизайн упаковки Competition Category.
СеребрянаяУпаковка· 2024
Blooming Flowers Seeking Подарочный набор косметики
by Hangzhou Maogeping Technology Co., Ltd
Client: Hangzhou Maogeping Technology Co., Ltd
Серебряная премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #154202The Design
About Blooming Flowers Seeking Подарочный набор косметики
«Blooming Flowers Seeking» — подарочный косметический набор, вдохновлённый традиционной китайской культурой и коллекциями Дворцового музея (Гугун). Футляры выполнены из листового материала цвета фарфоровой белизны и украшены шестигранной эмблемой с драконом, обрамлённой золотой каймой. Набор декорирован мотивами дворцовых кошек, бабочек и цветков персика. Тубы губной помады и туши для ресниц имеют объёмный рельефный узор, препятствующий скольжению и появлению отпечатков пальцев. Внутреннее пространство выдвижного ящика открывает свиток с орнаментом облаков и морских волн. Встроенное зеркало и кожаная ручка делают коробку удобной для переноски.
The Recognition
About the Серебряная премия A' Design Award
Blooming Flowers Seeking Подарочный набор косметики — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Blooming Flowers Seeking Подарочный набор косметики станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Blooming Flowers Seeking Подарочный набор косметики — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
- Dimensions & Packaging
- product dimensions, 215 mm x 220 mm x 295 mm
- Tags
- Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
- Production Technology
- These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
- Design Challenge
- Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
- Research
- With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
- Inspiration
- This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
- Project Duration
- The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
- Operation Flow
- The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
- Team Members
- Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li
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