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Adw Works Exhibition Брендинг мероприятия by Zhenhao Ou and Sheng Li

Adw Works Exhibition Брендинг мероприятия by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.


БронзоваяГрафика· 2026

Adw Works Exhibition Брендинг мероприятия

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

Бронзовая премия A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #182089

Colors

The Design

About Adw Works Exhibition Брендинг мероприятия

Выставка Adw Works — программа событийного брендинга, созданная для Азиатской недели дизайна как ключевой раздел Международной недели промышленного дизайна провинции Хэбэй в городе Сюнъань, Китай. Фирменный стиль сочетает цветовые блоки, типографику и графические наложения, образуя насыщенные комплементарные поля, которые символизируют культурное многообразие, тогда как переходные градиентные зоны отсылают к идее интеграции. Геометрическая композиция уравновешивает рациональную структуру и эмоциональную выразительность. Носители включают баннеры размером 3 на 5 метров, плакаты 70 на 100 сантиметров и несколько вариантов рабочих бейджей.

The Recognition

About the Бронзовая премия A' Design Award

Adw Works Exhibition Брендинг мероприятия — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Adw Works Exhibition Брендинг мероприятия станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Adw Works Exhibition Брендинг мероприятия прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging
The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags
Visual Design, Event Design, Material Design, Poster Design
Production Technology
The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge
The biggest challenge of this project is printing-related issues.
Research
In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration
This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration
The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow
This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members
Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo

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