Modern Odyssey Выставочная инсталляция — Hong Kong Trade Development Council

Работа Modern Odyssey Выставочная инсталляция дизайнера Hong Kong Trade Development Council является высоко ценимым лауреатом престижной премии 2020 Бронзовая премия A' Design Award в конкурсной категории Дизайн интерьеров и выставочных пространств.

БронзоваяИнтерьер· 2020

Modern Odyssey Выставочная инсталляция

Автор: Hong Kong Trade Development Council

Клиент: Hong Kong Trade Development Council

Лауреат премии Бронзовая премия A' Design Award в категории Интерьер

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Дизайн

О дизайне Modern Odyssey Выставочная инсталляция

«Современная одиссея» — это серия выставочных инсталляций, созданных для фойе и входных зон залов ювелирной выставки в Гонконге. Тема заимствована из древнегреческой мифологии, и каждая инсталляция посвящена одному божеству — Зевсу, Посейдону, Гере, Аполлону, Артемиде или Афине. Вместо прямых изображений используются аллегорические намёки. Стены и колонны собраны из лёгких металлических каркасов, обтянутых полупрозрачной сеткой с графикой и подсвеченных сзади. Каждое пространство дополняют изготовленный на заказ реквизит, освещение и звук. Лёгкая конструктивная система позволяет выполнить монтаж за три дня.

Признание

О награде Бронзовая премия A' Design Award

Modern Odyssey Выставочная инсталляция — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Modern Odyssey Выставочная инсталляция станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Modern Odyssey Выставочная инсталляция прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Размеры и упаковка: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Теги: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Технология производства: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Дизайнерская задача: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Исследование: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Вдохновение: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Продолжительность проекта: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Рабочий процесс: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.