Masstone Дизайн интерьера бутика модной одежды by SpActrum

Masstone Дизайн интерьера бутика модной одежды by SpActrum is a highly esteemed winner of the very prestigious 2021 Бронзовая премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

БронзоваяИнтерьер· 2021

Masstone Дизайн интерьера бутика модной одежды

by SpActrum

Client: SpActrum

Бронзовая премия A' Design Award Winner in Интерьер Category

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Colors

The Design

About Masstone Дизайн интерьера бутика модной одежды

Masstone — дизайн интерьера бутика модной одежды в Тайюане, Китай. Бутик площадью 520 квадратных метров расположен на двух уровнях и организован как внутренний сад. Пологий широкий скат ведёт ко входу, а пандус соединяет пространство с верхней платформой. Три коротких лестничных марша создают дополнительные маршруты движения. Пандусы, платформы и лестницы служат площадками для показов мод, примерки, продаж и отдыха. В отделке использованы анодированные алюминиевые панели, GRG, терраццо и стальные конструкции. Зелёная стена с автоматическим поливом смягчает геометрию пространства. Бетонные конструкции оставлены открытыми.

The Recognition

About the Бронзовая премия A' Design Award

Masstone Дизайн интерьера бутика модной одежды — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Masstone Дизайн интерьера бутика модной одежды станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Masstone Дизайн интерьера бутика модной одежды прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan