Xinwanxin Noodles Дизайн интерьера ресторана by Tiao Ouyang

Xinwanxin Noodles Дизайн интерьера ресторана by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Серебряная премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

СеребрянаяИнтерьер· 2020

Xinwanxin Noodles Дизайн интерьера ресторана

by Tiao Ouyang

Client: Oytt Design

Серебряная премия A' Design Award Winner in Интерьер Category

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The Design

About Xinwanxin Noodles Дизайн интерьера ресторана

Xinwanxin Noodles — это интерьер ресторана, расположенного на исторической улице Наньчан в Уси. Площадь проекта составляет 380 квадратных метров. Входная зона сохраняет традиционные региональные черты: белые стены, чёрную черепицу, консольные кронштейны доугун и приподнятые карнизы. Раскрытые деревянные окна и две стеклянные двери наполняют интерьер солнечным светом. В холле первого этажа использован оригинальный стеклянный внутренний дворик старого дома в сочетании со стеклянными и деревянными решётками, которые зонируют пространство и одновременно регулируют освещение. Выставочная и торговая зоны, кухня и посадочные места реорганизованы таким образом, чтобы поддерживать формат самообслуживания.

The Recognition

About the Серебряная премия A' Design Award

Xinwanxin Noodles Дизайн интерьера ресторана — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Xinwanxin Noodles Дизайн интерьера ресторана станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Xinwanxin Noodles Дизайн интерьера ресторана — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a famous flagship restaurant with a history of 100 years. According to the regional characteristics, the designer combines modernist architectural thinking in the process of conception, trying to break away from the stereotype and break through the established model by means of design, so that the traditional catering brand can innovate under the background of the times.
Dimensions & Packaging: The project covers a total of 380 square meters. The functions of display, sale, kitchen operation and guest seat are mixed and reorganized to fully understand the integrated design of brand spirit, to express and influence the various possibilities of products and space, space and people, people and people, so that customers can enjoy all kinds of experiences while entering and leaving the restaurant.
Tags: Interior, Commercial, Restaurant, Noodles Museum, Natural, Simple, Cultural, OYTT Design
Production Technology: The open wooden windows and two glass doors can bring sunlight into the interior, but also add modern sense of elegance to the original rough and mottled architectural appearance, making the whole restaurant appropriately integrate into the existing space atmosphere of the ancient street. The design of the interior space is as rich as possible to explore. That is, selectively retain, but not deliberately emphasize the sense of mystery and vicissitudes.
Design Challenge: The artistic treatment of the structure is also a key point in the design and planning of this case. The first floor lobby utilizes the original glass patio of the old house, which combines glass and wood grille, and has the function of separating without shading and adjusting the light. The visual changes produced by the interlacing of virtual and real make the diners have a sudden and open feeling to the space when they are walking.
Research: In the center of Wuxi city with many high-rise buildings, the gentle and ancient Nanchang Street is a fascinating soul destination. It is known as "the out-of-print place of the ancient canal culture with the original ecological features of the southern region of the Yangtze River". Xinwanxin Noodles is located here, the designer combines modernist architectural thinking in the process of conception, according to the regional characteristics.
Inspiration: As an inheritor of Wuxi intangible cultural heritage, the owner has a strong demand for the brand upgrading and image display. The door head retains the original ecological features of the the southern region of the Yangtze River along the ancient canal, such as the white wall, black tile, bucket arch and upturned eaves. The silver wire noodles and the sweet rice wine are the signboard features of the restaurant. The designer transforms abstract concepts into perceptible spatial image.
Project Duration: The project started in January 2019 in Wuxi and finished in February 2019 in Wuxi.
Operation Flow: In order to subvert the public's old impression of centuries-old restaurant and lay a solid foundation for the development of the young market, this case changed the original traditional management mode, upgraded to a new of self-service catering model, and added a new retail area.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Jiahui Zhu
Yun Yao
Jin Chen
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiyin Xu, Dining Area, 2019.
Image #2: Photographer Yiyin Xu, Dining Area 2, 2019.
Image #3: Photographer Yiyin Xu, Dining Area 3, 2019.
Image #4: Photographer Yiyin Xu, Hall, 2019.
Image #5: Photographer Yiyin Xu, Dining Area 4, 2019.