Be Fly Utopia Интерьер центра продаж by Longer Design

Be Fly Utopia Интерьер центра продаж by Longer Design is a highly esteemed winner of the very prestigious 2020 Золотая премия A' Design Award in Дизайн интерьеров и выставочных пространств Competition Category.

ЗолотаяИнтерьер· 2020

Be Fly Utopia Интерьер центра продаж

by Longer Design

Client: Longer Design

Золотая премия A' Design Award Winner in Интерьер Category

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Verified Award Winner
Verify Award Status for #99007

View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Fly Utopia Интерьер центра продаж

Be Fly Utopia — центр продаж площадью 225 квадратных метров, расположенный в Чунцине, Китай. Проект объединяет в едином интерьере кофейню, библиотеку и зал впечатлений о будущем образе жизни. На первом этаже размещена кофейная зона с напольной плиткой серого цвета размером 300 на 1200 миллиметров и стойкой, облицованной кирпичом нейтрального серого оттенка. Лестница, книжный шкаф и барная стойка выполнены в светлых древесных тонах. Рядом с лестницей, ведущей на второй этаж, поднимается высокий книжный стеллаж. Потолок переговорной зоны повторяет форму существующей скатной кровли и решён двумя складчатыми плоскостями. Замысел проекта — создать тёплое и естественное пространство для будущего сообщества жителей.

The Recognition

About the Золотая премия A' Design Award

Be Fly Utopia Интерьер центра продаж — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Be Fly Utopia Интерьер центра продаж станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Be Fly Utopia Интерьер центра продаж вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
Dimensions & Packaging: The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
Tags: Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
Production Technology: The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
Design Challenge: During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
Research: Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
Inspiration: It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
Project Duration: The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
Operation Flow: In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
Patents: Copyrights belong to Xiaodong Zhang, 2019.
Team Members: Xiaodong Zhang
Image Credits: Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.