Mtn Dew AMP Game Fuel Launch Primary Function: Ipfundikanwa ry'Ibinyobwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2020
Mtn Dew AMP Game Fuel Launch Primary Function: Ipfundikanwa ry'Ibinyobwa
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Primary Function: Ipfundikanwa ry'Ibinyobwa
Book Text: Mtn Dew AMP Game Fuel Launch ni igishushanyo mbonera cy'ipfundikanwa ry'ibinyobwa n'irangamuntu ry'ikirango cy'ikinyobwa cyiteguye kunywa cyongera imbaraga cyakorewe abakinnyi b'imikino ya videwo. Iri rangamuntu rigaragara ryubatswe kugira ngo rihuze n'ibidukikije by'imikino ya videwo n'imikino y'imikino ya elegitoroniki mu gihe ryirinda amagambo asanzwe akoreshwa cyane. Urufatiro rukomeye rw'ibishushanyo rushyigikira ibicuruzwa bizaza, ubufatanye n'ubunararibonye bw'abaguzi. Habaye ikusanyirizo ryuzuye ry'ibikoresho byo gutangiza, bikubiyemo ikirango, igicuruzwa n'ubunararibonye bw'abaguzi. Iki gishushanyo kigamije kugaragaza iki kinyobwa mu buryo nyakuri ku bakinnyi b'imikino y'imikino ya elegitoroniki n'abakinnyi b'imikino ya videwo.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Mtn Dew AMP Game Fuel Launch Primary Function: Ipfundikanwa ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mtn Dew AMP Game Fuel Launch Primary Function: Ipfundikanwa ry'Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mtn Dew AMP Game Fuel Launch Primary Function: Ipfundikanwa ry'Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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