Platini Ipaki · 2021
Pepsi NFL Limited Edition Ipaki y'Amakopo y'Ibinyobwa
- Igihembo cya A' Design Award cya Platini 2021 in Ipaki
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Ipaki y'Amakopo y'Ibinyobwa
Pepsi NFL Limited Edition ni urukurikirane rw'amakopo y'ibinyobwa yakozwe ku isoko ryo muri Mexico. Amakopo ane yubahiriza amakipe ane y'umupira w'amaguru wa Amerika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders na New England Patriots. Buri kopo rikoresha amabara y'ikipe yaryo. Imiterere y'ishusho igaragaza imbaraga yerekana abakinnyi bafite ingero zikabije kugira ngo igaragaze imiterere y'umubiri y'iyi siporo. Amakopo akozwe muri aluminiyumu kandi acapishijwe hakoreshejwe icapiro rya offset ry'ubuziranenge buhanitse. Uru rukurikirane rwari ruhujwe n'ubukangurambaga bwo kuri interineti kandi rwagurishijwe mu maduka no kuri interineti.
About the Igihembo cya A' Design Award cya Platini
Pepsi NFL Limited Edition Ipaki y'Amakopo y'Ibinyobwa ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi NFL Limited Edition Ipaki y'Amakopo y'Ibinyobwa igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Pepsi NFL Limited Edition Ipaki y'Amakopo y'Ibinyobwa ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
