Lavazza Elogy Milk Imashini Ya Kawa by Florian Seidl

Platini Ibikoresho by'Urugo · 2021

Lavazza Elogy Milk Imashini Ya Kawa

by Florian Seidl

Igihembo cya A' Design Award cya Platini 2021 in Ibikoresho by'Urugo
CLIENT: Lavazza
Estimated Number of Design Views: 519,077
Verification code 4800BF54C5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lavazza Elogy Milk Imashini Ya Kawa

Iyi mashini yikawa hamwe namata yuzuye amata atanga pake yuzuye yumuco wikawa wabataliyani: kuva espresso kugeza cappuccino cyangwa latte. Igishushanyo gifata imbaraga mu maduka y’ikawa yo mu Butaliyani no mu tubari kandi ni ihindagurika ry’ururimi rusanzwe rwa Lavazza. Irangwa nigikonoshwa kinini, kidafite kashe hamwe nikirangantego cya Lavazza-eshatu kuruhande. Ibyuma byerekana umurongo ushushanya ingingo nkuru zikoraho nka lever, drip grid na UI. Lavazza muri sisitemu yumukara nayo itanga ibishishwa byikawa bishobora gutunganywa byoroshye. Imirimo myinshi yagiye mukugabanya urwego rwurusaku no gukoresha ingufu.

About the Igihembo cya A' Design Award cya Platini

Lavazza Elogy Milk Imashini Ya Kawa ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lavazza Elogy Milk Imashini Ya Kawa igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Lavazza Elogy Milk Imashini Ya Kawa ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Press Kit

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits: Lavazza