Game Fuel Team Optic Champions Can Igikoresho cyo Kunywa by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Igikoresho cyo Kunywa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2020

Game Fuel Team Optic Champions Can Igikoresho cyo Kunywa

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Igikoresho cyo Kunywa

Game Fuel Team Optic Champions Can ni igikoresho cyo kunywa cyakozwe mu bwoko bugarukira, cyagenewe umuryango w'abakina imikino ya videwo. Igishushanyo cy'ifubiko ry'ibanze cyahinduwe kugira ngo kigaragaze ikipe ya Optic Gaming, abakinnyi bayo bambara imyenda yera mu gihe cy'amarushanwa. Ibara ryera ni ryo rigize imbibi z'igikoresho, hifashishijwe uduce twinshi tw'icyatsi. Buri munyamuryango w'ikipe agaragazwa binyuze mu ishusho ryihariye ryagenewe, ryigana ukuri mu buryo bwuzuye. Uburyo bwo gucapa butaziguye, iby'ubunini bukoze mu buryo bugaragara ku mubiri wose w'igikoresho. Irangi ridasesagura ryashyizwe ahantu hihariwe ryerekana amabara y'icyuma mu buryo burushijeho gushimisha.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Game Fuel Team Optic Champions Can Igikoresho cyo Kunywa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Game Fuel Team Optic Champions Can Igikoresho cyo Kunywa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Game Fuel Team Optic Champions Can Igikoresho cyo Kunywa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release