Fido Dido House by 7UP Free Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Ibikorwa Competition Category.
BuronzeIbikorwa· 2020
Fido Dido House by 7UP Free Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Igihembo cya A' Design Award cya Buronze Winner in Ibikorwa Category
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The Design
About Fido Dido House by 7UP Free Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona
Icyandiko cy'Igitabo: Fido Dido House ni iyubakwa ry'ikirango ryamaze iminsi ibiri ryakozwe i Covent Garden i London. Iyi gishushanyo ihindura isi y'imirongo ibiri y'umukara n'umweru y'inyabubasha Fido Dido, iyihindura mu mwanya w'imirongo itatu. Abasura banyura mu duce twagenewe insanganyamatsiko zinyuranye, harimo ikabati y'imyenda izwi cyane hamwe n'ibikoresho by'igikoni birimo Fido Flakes. Ibindi bijyanye harimo agasanduku ko gukonjesha, ingando zo kuruhukiraho, urukuta rw'imishushanyo rushobora gukoreshwa n'abantu, umuziki utuje, ndetse n'igerageza ry'ibicuruzwa. Iyi mimerere ihindura ubunararibonye mu buryo bwinshi ibwira abashyitsi kuruhuka, ikanagaragaza neza ubutumwa bw'iyi kampanye.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Fido Dido House by 7UP Free Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Fido Dido House by 7UP Free Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Fido Dido House by 7UP Free Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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