Zahabu Ibikorwa · 2020
Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Zahabu 2020 in Ibikorwa
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima
Game Fuel PRO-AM cyari igitaramo cy'imikino nzima cyateguriwe ikirango cy'ibinyobwa kandi gitangazwa ku bareba bari mu rugo. Iki gitaramo cyahuzaga abakinnyi b'imikino y'umwuga n'abantu bazwi cyane mu kwerekana uburyo bushya bwo gukina bubiri-kuri-babiri no gutangiza icupa rishya ry'ikinyobwa. Aho igitaramo cyaberaga hari hacanywe amatara y'umutuku n'ubururu, ari yo mabara y'ibanze y'igicuruzwa, kugira ngo bitange isura ikomeye kandi bitandukanye amakipe abiri. Inyandiko zigaragara cyane n'amabara akomeye byahaye ako hantu isura igezweho y'imikino. Aho igitaramo cyaberaga hateguwe ku buryo hagaragara neza kuri ecran mu gihe cyo gutangazwa.
About the Igihembo cya A' Design Award cya Zahabu
Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Game Fuel PRO-AM Consumer Experience Igishushanyo cy'Igitaramo Nzima itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
