Off the Eaten Path Ipaki y'Utuntu Twifashishwa mu Kurya na PepsiCo Design and Innovation

Umushinga Off the Eaten Path Ipaki y'Utuntu Twifashishwa mu Kurya wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2020

Off the Eaten Path Ipaki y'Utuntu Twifashishwa mu Kurya

na PepsiCo Design and Innovation

Umukiriya: PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100582

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Off the Eaten Path Ipaki y'Utuntu Twifashishwa mu Kurya

Off the Eaten Path ni igishushanyo cy'ipaki cyakozwe ku bwoko bw'utuntu twifashishwa mu kurya two mu rwego rwo hejuru dukomoka ku bimera. Utu tuntu duhuza imboga nyazo nk'ibishyimbo bya shishi, ibishyimbo by'umukara n'amashaza mu buryo buhurijwe hamwe budasanzwe. Ipaki iha iki kirango isura imwe ihuriweho mu buryo bwose ikoreshwamo. Iki gishushanyo kigamije gufasha ikirango kwigaragaza mu cyiciro cyuzuye abanywanyi cy'utuntu twiza ku buzima twifashishwa mu kurya. Itsinda rito ry'abaguzi ryagize uruhare mu nzira yo gutegura kandi ritanga ibitekerezo kuri buri cyiciro. Ibitekerezo by'abaguzi byayoboye ibyemezo by'igishushanyo kandi bishyigikira uburambe buhoraho bw'ikirango.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Off the Eaten Path Ipaki y'Utuntu Twifashishwa mu Kurya ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Off the Eaten Path Ipaki y'Utuntu Twifashishwa mu Kurya biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Off the Eaten Path Ipaki y'Utuntu Twifashishwa mu Kurya itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Ibyatumye Habaho: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe