Buronze Ipaki · 2020
Chu Cellar Umumaro w'Ibanze: Ipaki y'Inzoga
by Yong Wu
- Igihembo cya A' Design Award cya Buronze 2020 in Ipaki
- CLIENT: Shenzhen everbright creative packaging design co. LTD
- Estimated Number of Design Views: 14,128
- Verification code 503BD50F87 · Verify this award
Colors
About Chu Cellar Umumaro w'Ibanze: Ipaki y'Inzoga
Umwandiko w'Igitabo: Chu Cellar ni igishushanyo cy'ipaki y'inzoga ikorerwa muri Hubei, mu Bushinwa. Icupa rikozwe mu ibumba, kandi imiterere yaryo isa n'itsinda ry'amayanga y'insengero, umurage w'umuco w'igihugu cha kera cya Chu. Ibishushanyo biri ku mubiri w'icupa byashyizwemo bikoreshejwe uburyo bw'igicapo gifunguye, naho agasanduku gakozwe mu giti. Imirongo yazamutse n'iyavuyemo ku buso bugabanya amahirwe yo kunyerera mu gihe cy'ukwifashisha. Ishingiro ry'agasanduku rikora nk'urubaho rwo kwerekana, bityo icupa ritagifite ikiri imbere rishobora kubikwa nk'igikoresho cyo kwiyerekanisha. Intego ni ukugaragaza amateka n'umuco w'akarere aho iki kintu gikomoka.
About the Igihembo cya A' Design Award cya Buronze
Chu Cellar Umumaro w'Ibanze: Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Chu Cellar Umumaro w'Ibanze: Ipaki y'Inzoga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Chu Cellar Umumaro w'Ibanze: Ipaki y'Inzoga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
- Dimensions & Packaging
- 170 (L) x130(D) x 320 (H)
- Tags
- Alcohol，black，Package Design，liquor，Chinese，Graphic Design
- Production Technology
- The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
- Design Challenge
- We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
- Research
- Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
- Inspiration
- Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
- Project Duration
- The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
- Operation Flow
- This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
